LaunchList

The story

Questions after the show

What is LaunchList?

LaunchList is pre-launch waitlist software for founders available in two versions. The new LaunchList v2 is the current product: a ground-up rebuild on a subscription, in beta and free to start. LaunchList v1, the original product, is a one-time purchase that keeps running but gets no new features. In v1 you embed a signup form on your own site or use a hosted waitlist page, and every signup gets a referral link that moves them up the queue when friends join. It includes multi-layer spam protection, email verification, a referral leaderboard, real-time analytics and native embeds for Webflow, Framer, Carrd, Squarespace, WordPress and more.

How much does LaunchList cost?

LaunchList v1 is free for up to 100 submissions, with paid plans as a one-time payment: Launch at $19 for 500 submissions and Grow at $79 for 10,000 submissions. LaunchList v2 is a subscription: Free plan for up to 250 contacts, Collect plan from $9 a month, Launch plan from $19 a month, and Grow plan from $39 a month, with yearly billing offering 2 months free. v2 prices are beta prices and may change.

How does the referral program work?

Every person who joins gets a unique referral link. When someone signs up through it, the referrer moves up the queue. You can show a public leaderboard, set rewards at milestones and give new signups an inflated starting position. Referrals are tracked per source so you can see which channels actually brought people in.

What is LaunchList v2?

LaunchList v2 is a ground-up rebuild of LaunchList with the entire launch running on one set of data. It includes a hosted launch page with a visual block editor, forms where email is optional, Contact Trust verification on every signup, referral rewards that land only when a contact is verified, built-in email broadcasts and branching automations from your own domain, controlled beta invites and access codes, custom domains, analytics with benchmarks, and a public REST API with webhooks. It also includes AI features that draft your launch page and answer questions about your project.

Should I start a new waitlist on LaunchList v1 or v2?

Start new projects on v2. v1 is frozen: it keeps running and gets bug fixes, but every new feature ships in v2 only. If you already use v1, you do not have to move: it stays on its one-time pricing, existing embeds keep working, and paid waitlists are never deleted. Moving to v2 is optional and on your own timeline.